A fan has shared tips for securing Taylor Swift tickets and we feel ready for battle
It's official — Taylor Swift is finally bringing her epic Eras Tour to the UK in 2024. And, unsurprisingly, Swifties across the country are well and truly losing it.
Taylor Swift 2024 is quickly becoming the most sought-after ticket of the year — in fact, the Google search ‘how to get Eras tickets’ soared by a mind-boggling 981% in the hours that followed Swift's announcement. But if the absolute mayhem of the US tour is anything to go by, getting our hands on one of these golden tickets won't be easy.
As Taylor herself would put it, fighting for a spot at Wembley is sure to be our own “Great War” — will we survive? Luckily, there is one glimmer of hope — one fan, music critic Marie Oleinik, took to Twitter to offer some tips as someone who, as she put it, “fought in the Battle of Ticketmaster… and won." Her tweet quickly went viral, with thousands of Swifties spreading the good word so that none of us are, to borrow an idiom from Queen Tay, bringing a knife to a gun fight.
We reached out to Oleinik about her experience in The Queue. “It’s clear that Ticketmaster weren’t ready for the level of demand during the US sale, so I hope it goes better for the UK/EU fans,” she tells us. “A consistent problem with sales like this is that too many tickets end up in the hands of bots or touts rather than real fans, and it would be amazing if something was finally done about it.”
First thing's first. Sign up for tickets. Registration for UK tickets on Ticketmaster closes on June 22 at 23.59 BST — so get signed up ASAP, or you won't even get an invite to the coming battle.
Once you've registered for tickets, get ready to fight.
The first step, according to Marie, is to make sure your Ticketmaster or AXS account is ready to go. “Make sure your Ticketmaster (or Eventim, SeeTickets etc) account is complete with all your info before the sale,” she writes. “Add your card details in advance, ideally more than 1 card! Set up a PayPal just in case (my card payment didn’t work, so PayPal saved me).”
The next step is key: DON'T try to queue by opening multiple windows or using multiple devices. “When tickets go on sale, DO NOT open the page on multiple devices or windows,” she warns. “For the USA presale, we could only use one device & one page. If you wanna do multiple, you need multiple TM accounts with different emails.”
Then there's the money of it all. According to Oleinik, it's best to decide how much you're willing to spend (and have it on hand) before the sale begins. “Decide in advance what’s the most you’re willing to pay. Make sure you have that sum on your account, as the prices and extra fees might be more than you expect,” she writes. “When I got through the queue, I had to choose between $800 VIP seats and nosebleeds, which were still overpriced.”
Once you've made all of your battle preparations, get ready for the fight. Oleinik suggests arriving fashionably early. “Make sure you’re online and logged in 5-10 minutes before the sale starts. You CANNOT be late, or else you’ll be in the end of a queue with tens of thousands of people. You need to get in as early as possible,” she writes.
Apparently, she sat waiting for two whole hours. “The website might crash, too. Try not to refresh the page if you can and make sure your internet connection is stable that day,” she writes. Ok, the anxiety is building.
How can you tell if you're actually in a good spot in the queue? “The goal is to see an actual number in the queue and not '2000+ people' ahead of you,” she writes. “Fun fact: if you pull up the page code, you can see the competition. I was behind 15,000+ ppl. But once you see an actual number, you’ll be on the ticket page in a few minutes.” OMG yikes, the panic is setting in now. This Queue rivals the late Queen Elizabeth's queue — clearly, we're all willing to wait in line to see Queen Tay Tay!
Once you're in, move fast. “No time to think, just grab the first tickets you can afford and run to the check out,” she writes. “Getting your hands on the tickets for the popular dates from resellers will be hard, so you really want to succeed during the official sale!”
Any further tips from this Ticketmaster veteran? “Prepare to wait a long time in the Ticketmaster queue,” she warns us. “You might want to take at least part of the day off. Keep refreshing the page even if it says sold out, as new tickets might appear. Don’t stress too much about the seats, as there’s truly no bad view on the Eras Tour, and you’ll have a great time regardless of your row number. And don’t get upset if you miss out on the official sale, as the concerts are more than a year away, and surely you’ll manage to find a ticket or two!”
Ok, this thread has fully triggered our anxiety. But based on these tips, it seems that preparation really is key. After that, it's all about staying calm as the battle begins. After all, this is, as Taylor would say, "the worthwhile fight.”
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