Rita Ora adidas collection interview

Rita Ora has teamed up with Adidas once again to create her third sports collection that fuses fashion with fitness - a popular look at the moment, and one that transcends gym attire.

Her design skills have already attracted celebrity fans in the form of Gigi Hadid, who wore one of Ora's Adidas bomber jackets last week.

She talks to us about her hands-on approach to design, how Japan is her new style inspiration and how to make sportswear work outside the gym.

It always starts when I get together with the team at adidas and take all the ideas I've been collecting. I'm constantly taking pictures, notes on my phone and collecting fabrics wherever I am in the world. I then go in with this whole pile and we discuss different ideas and I look through this collection of material I have gathered and see what will work. We discuss which will be the hero pieces and then the additional pieces we need to make a full collection. I then go back and forth with adidas for six to eight months until the designs come to life. Once the samples have been checked and we're happy, the pieces then go into production.

When I was in Japan last year I became fascinated with Japanese culture. When it comes to fashion, everything was so beautiful and detailed. The attention to detail is incredible and the intricate design is so delicate. With the kimono-inspired piece, I wanted to create something that was beautiful but also had a street edge. I wanted to create sportswear for women to feel sexy and comfortable in at the same time. Sportswear doesn't have to be dressed down; you can glam it up as well.

I thought she looked amazing - she's worn a lot of my collection and always looks great! It's always so rewarding seeing others in my range.

I simply wear my fitness gear for working out or lounging in the house on a rare day off as it's so comfortable; I like to keep it simple and coordinated. I always style it so that it's matching but most of all that it's comfortable!

Go for it! Just make sure you adapt to the surrounding and keep warm.

I watch what I eat. I love my food and can eat loads but I try to be good most of the time. I don't always get time to work out, but I love running outside. Performing on stage and dancing is always good for keeping me fit as you need so much energy bouncing up and down the stage.

I love talking to people especially when it's about getting ready and fashion.

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